If you’ve ever heard the phrase “money is in the list” or “create a newsletter and send an email blast,” then you know some basics of email marketing already. There is nothing wrong with sending out mass emails to strangers who want to buy your product. It’s about engaging with your prospects, connecting with them, building deep relationships over time to deliver value, but email marketing has more to offer than you might think.
Build a community, not just an email list
Only email marketing gives you 100% control over your subscribers, and at the touch of a button you can keep them up to date with news, updates and sales.
You can take it anywhere you want, but you must not forget that everyone is competing for their minds and their real estate and nobody wants to lump the sums together. People want to be looked after personally, so it is better to differentiate yourself from the rest and make yourself more profitable by building trust with your followers and effectively building relationships.
The strongest marketing is relationship marketing, and it is best used in the form of direct mail, social media, email marketing and social networks.
What is an autoresponder and how it is used in email marketing?
Email marketing allows you to send strong and valuable content to the person who is interested in what you have to offer. A newsletter is like a newspaper ad that you receive in your mailbox, but it is the an autoresponder that automatically delivers the email. The company will send you an email to ensure that you are up to date with the latest sales and promotions.
A newsletter differs slightly in that it can be more interactive than your average direct email. You may include links to your website or videos, contain files for download, or provide subscribers with direct access by answering the newsletter. A newsletter is a form of email marketing, similar to a newspaper ad, but with a different tone and content.
To put it as simply as possible, a newsletter is what you want, just make sure you commit to consistently sending it and entering the value. Otherwise, you are wasting subscribers’ time and abusing your right to send them emails.
An autoresponder is one of the most important features of GetResponse Email Marketing for email marketing. It contains a set of rules for the order in which you send your e-mail messages.
This is often referred to as the E-Mail Autoresponder sequence and it is one of the most important features of GetResponse Email Marketing for email marketing.
Taking the time to write a well-thought-out email autoresponder sequence can bring amazing profits to your business. When someone enters their email address into a web form, it is treated as a triggered event that activates the email author sponsor sequences. Based on the events triggered, the sequence activates all emails in the email list and all other emails in your email list.
You could argue that most of them would do the job for a beginner, but when you start using more advanced marketing strategies, certain tools start to stand out from the rest. With a lot of platforms to choose from, you can be more efficient with your email marketing strategy than with any other tool out there.
I must say that GetResponse email marketing continues to prove to be the best solution for me, and I find it’s platform perfect for beginners and email marketers alike. The rest of this guide will focus on how to get started with email marketing, but I will serve as a quick introduction to the basics of the platform, as well as a few tips and tricks for advanced marketers.
How to use GetResponse for email marketing
Below are some tips on how to configure and set up your GetResponse account for the best results, as well as some tips for advanced marketers.
- Easy and powerful HTML editor for all your needs
- Beautiful templates that are easy to customize
- Advanced autoresponder functionality
- Ability to create a segment and have it automatically update as your list grows
- Strong integrations with other tools
- Amazing customer support
- Really very simple to use
If you have not used GetResponse yet, you can sign up for a free 30-day trial here if you do not use it.
If you don’t use Get response email marketing, sign up for the 30-day trial here for free.
Before you send your first email, it is important to understand how to create an email list and how GetResponse works. To ensure that you maintain a clean list with high deliverability, we recommend you get permission-based email marketing.
As mentioned earlier, the web form is how you collect your subscriber’s data to add to your email list. Once the link is clicked and permission is granted to send the email, you will be started and added to the email list in the second phase of the GetResponse email marketing process.
This is the first event that is required to start the process, but you can have as many events as you want in the second phase of the GetResponse email marketing process.
Depending on what you offer and how you decide to deliver it, you can be as advanced or as simple as you want. You can obviously use more than one form and multiple lists, you can tag people regarding through which web form they signed up.
Whenever you post a blog post, you send an email, which is also called an “email explosion.”
To keep people engaged, you need a compelling offer that is just the beginning of the marketing funnel. Always put valuable information in front of the right prospects.
This is where segmentation comes in, and the process is to identify the interests of your subscribers and create groups based on their interests.
For example, if you have multiple offers, you can create a new campaign list for each offer. This is a common facility for many entrepreneurs and it gives you the opportunity to send newsletters to your entire list on a regular basis. Based on the number of subscribers who download your offer and the time they download the offer, your market will open up to your subscribers.
Those interested in more information should get more without disturbing those who do not want so much. By sending emails only to the people who are most interested in your offer, you can protect yourself from being too intrusive to your subscribers. The biggest advantage of sending targeted emails is the potential to make money.
This is really the best of both worlds for everyone, but it is also a good thing for the entrepreneur and the customer.
Start Free Trial of GetResponse now
I recommend email marketing to introverted entrepreneurs and entrepreneurial entrepreneurs who want to use marketing automation in their business to keep the leads for purchasing hot. With the resources provided in this tutorial, there is no reason why you should not be ready to use in a day or two. GetResponse, where you can get started with a free 30-day trial, makes getting started really easy and affordable. This is just a tool for you, but it’s a good start for any business, even a small one with limited resources.